During the Boston Marathon bombers manhunt last week, the only business that was allowed to stay open was Dunkin Donuts. I guess what they say is true; police really do love coffee and donuts.
However during this time of tragedy and uncertainty for New England’s core city, Dunkin became a safe haven for many commuters and travelers who became stranded when the T shut down early Friday morning. They served anyone who came in “whether they were looking for a cup of Joe or a place to charge a phone”. It was at the direction of authorities that “select Dunkin’ Donuts restaurants in the Boston area are open to take care of needs of law enforcement and first responders”.
A definite stereotype of cops loving coffee and donuts, but Dunkin’ was there when the first responders really needed it. Dunkin’ Donuts has done a great job of maintaining their reputation as an American staple with their slogan, as of 2006 being “America Runs On Dunkin”. Traditionally cops have been associated with donuts and coffee as in many areas, the donut shop is the only pace that is open 24 hours a day, and donuts give a quick burst of energy with their small pack of sugar and carbohydrates.
This stereotype has continually been instilled in minds as true throughout pop culture. Chief Wiggum from The Simpson’s is a prime example, even eating donuts off of his own gun.
However, truly recognizable as a New England business (I know that I’ve crossed into New England boundaries when Dunkin’ beats out Starbucks on the highways pit stop signs), Dunkin’ Donuts continues to connect with their area of origin. Founded in 1950 in Quincy Massachusetts and now based in Canton, MA Dunkin’ uses local sports teams to promote their products. At the start of the 2012 baseball season, Dunkin’ and the Red Socks teamed up to start the season off right. A “Red Socks Breakfast Runs on Dunkin” stared Jacoby Ellsbury, center fielder, and team manager Bobby Valentine. The two answered questions and drank iced coffee together in front of a group of loving fans.
Dunkin’ is definitely doing something right. Cops love them and Dunkin’ knows when to send out support. And who says coffee and donuts can’t go a long way!