If You Love The Bubbles, Set Them Free

Now, I am not a huge soda drinker.  I do have the occasional Sprite when I’m out for dinner, or Coke when I’m feeling reminiscent of my time abroad in Latin America, but I really don’t drink it all that often.  Maybe it’s because I’m a college student on a pretty strict budget and don’t have room for both Nutella and Pepsi in my diet.  But one thing I did grow up with, and have become more of an active drinker of now that I am out on my own, is sparkling water.

Within the past two years or so make your own carbonated drink machines became a more desired product.  A recent commercial by SodaStream (the leading company in make-your-own-soda) brings into question the competitiveness of SodaStream verses Pepsi and Coke, the worlds leading soda companies.  The commercial below was not shown during the SuperBowl as CBS rejected it.  With Coke and Pepsi being two of the biggest advertisers during the game, perhaps CBS didn’t want to risk their support.  SodaStream now has posted on their website “watch the SodaStream commercial they wouldn’t let you see during the big game”.

The commercial starts with two delivery trucks pulling up in front of a grocery store, one for Pepsi and one for Coke.  The deliverymen load up their carts and race to get to the door first, but before they have the chance their bottles explode and with a cut to a handsome man in a dark room, as he pushes down on SodaStream a voice intones, “with SodaStream, we could’ve saved five hundred million bottles on game day alone”.

SodaStream seems to have a lot going for them.  They are targeting sustainability in their use of reusable containers, saving money by making your own soda at home, and in a day in age where many people are questioning the health factors related to sugar sweetened beverages carbonated water looks pretty good.  You can make your own soda with this machine with added sweetened packages, but according to one YouTube video I watched they contain half the amount of sugar per serving than a normal liter of Coke.  Many people are also buying the SodaStream just for carbonating water.

sodastream-jet-black-300

It is a pretty smart deal for SodaStream.  The consumer makes an initial investment on the machine (about $80), and then has to refill the proprietary air tanks and if you’re making soda the SodaMixes, both of which you can buy at Target and Crate & Barrel.  I don’t know if it’s totally worth the money, but I do think that they are going to give Coke and Pepsi a run for their money.

With both of these two companies running on persuasive advertising, not necessarily new inventive products, and expensive costs SodaStream might be the semi- affordable switch consumers are willing to try.  Being able to make your own soda at home takes away some of the mystery soda implies, and if you can make it at home why buy it ever again?

NP 4/30

I Don’t Think You’re Ready For This Jelly

Beyonce is back! In a new commercial for Pepsi Beyonce gives us a preview of her new song “Grown Woman” while revisiting some of her previous music video persona’s through the mirrors of her dance studio.

As much as I obsess over Beyonce (yes I do have a Crazy In Love poster in my room and am having a Beyonce themed birthday party) having her be the spokesperson for Pepsi (after signing a $50 million dollar deal) makes me a little upset!  As a strong, powerful woman, and the role model to many girls, Beyonce has the power to persuade many people across the globe.  And for some time she was using her power for good as a spokesperson for the first lady’s health campaign “Let’s Move”.

In this music video, which has been shown in elementary and middle schools across the country, Beyonce revamps her classic “Get Me Bodied” and leads a cafeteria of students in a heart-pumping workout.  She looks great, and embodies a healthy and athletic persona, which may be close to the true Beyonce!  She even takes a bite out of an apple at the end of the scene, obviously making apples the desire of every little Beyonce fan in the world (including me).

However in this new commercial, after she breaks it down in typical Queen Bey form, she takes a long sip of REGULAR (not even diet!) Pepsi.  I’m sure that Beyonce drank a ton of soda after having a baby and still managing to look like this….

Beyonce-Reveals-How-to-Stay-in-Shape-after-Pregnancy-1

According to a press release from PepsiCo the new commercial will be appear in more than 70 countries worldwide and be scene by over 1 billion people worldwide.  With such a massive global impact I had hoped Beyonce would not sell out and would think of how her promotional activities directly influence her fans.  The Harvard School of Public Health has stated “a typical 20-ounce soda contains 15-18 teaspoons of sugar and upwards of 240 calories” and “people who consume sugary drinks regularly – 1 to 2 cans a day or more- have a 26% change of developing type 2 diabetes than people who rarely have such drinks”.

I am deeply disappointed in Queen Bey, and hope that the millions of young people who love her so are aware of the dangers of the consumption of sugary drinks.  What do you think, did Beyonce sell out?

NP 4/9