Why Stay Thirsty?

Being immersed within our media intensive society I have become aware of how many food and beverage advertisements are being created and directed at every demographic out in the world!  It is impossible to watch a televised event, from sports to reality TV, without constantly being bombarded with ads persuading its audience to buy beverages of all sorts.  Through this blog I hope to dig a little deeper into the underlying messages in beverage advertising, as well as learn more about the transformation of beverage promotion through history.

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