Beyonce is back! In a new commercial for Pepsi Beyonce gives us a preview of her new song “Grown Woman” while revisiting some of her previous music video persona’s through the mirrors of her dance studio.
As much as I obsess over Beyonce (yes I do have a Crazy In Love poster in my room and am having a Beyonce themed birthday party) having her be the spokesperson for Pepsi (after signing a $50 million dollar deal) makes me a little upset! As a strong, powerful woman, and the role model to many girls, Beyonce has the power to persuade many people across the globe. And for some time she was using her power for good as a spokesperson for the first lady’s health campaign “Let’s Move”.
In this music video, which has been shown in elementary and middle schools across the country, Beyonce revamps her classic “Get Me Bodied” and leads a cafeteria of students in a heart-pumping workout. She looks great, and embodies a healthy and athletic persona, which may be close to the true Beyonce! She even takes a bite out of an apple at the end of the scene, obviously making apples the desire of every little Beyonce fan in the world (including me).
However in this new commercial, after she breaks it down in typical Queen Bey form, she takes a long sip of REGULAR (not even diet!) Pepsi. I’m sure that Beyonce drank a ton of soda after having a baby and still managing to look like this….
According to a press release from PepsiCo the new commercial will be appear in more than 70 countries worldwide and be scene by over 1 billion people worldwide. With such a massive global impact I had hoped Beyonce would not sell out and would think of how her promotional activities directly influence her fans. The Harvard School of Public Health has stated “a typical 20-ounce soda contains 15-18 teaspoons of sugar and upwards of 240 calories” and “people who consume sugary drinks regularly – 1 to 2 cans a day or more- have a 26% change of developing type 2 diabetes than people who rarely have such drinks”.
I am deeply disappointed in Queen Bey, and hope that the millions of young people who love her so are aware of the dangers of the consumption of sugary drinks. What do you think, did Beyonce sell out?